Robert Beets

Photograph of Robert Beets

Robert Beets is founder and principal consultant of Prime Root. He has worked as a communication specialist for 15 years in science, health, agriculture and education sectors.


Bachelor of Science
Natural Resources / Life Sciences Communication
University of Wisconsin–Madison, 2006

Environmental Studies Certificate
Nelson Institute for Environmental Studies
University of Wisconsin–Madison, 2006


Prime Root
Madison, WI
Principal Consultant, July 2019–Present

Red Root
Saint Paul, MN
Principal Consultant, June 2015–June 2019

Scientific Societies
Eagan, MN
Communications Manager, February 2015–June 2015

American Association for the Advancement of Science
Washington, DC
New Media and PR Specialist, January 2013–August 2014

Red Root Publishing
Milwaukee, WI
Marketing Consultant, March 2012–January 2013

Giant Campus
Seattle, WA
Marketing Coordinator, January 2011–January 2012

National Anemia Action Council
Executive Director Inc.
Milwaukee, WI
Website / Communications Coordinator, May 2007–May 2010


  • Writing and editing
  • Social media platforms
  • Content strategy
  • Project management
  • Online publishing standards
  • Design principles and aesthetics
  • Reporting and quantitative analysis
  • Front-end website development
  • Content management systems
  • Adobe Photoshop, InDesign, Illustrator
  • Google and Microsoft applications


  • Screenprinting and design
  • Discourse and public policy
  • Films and documentaries
  • Sports and leisure games
  • Photography