Prime Root has created the following guides and assets for science communicators. They are useful components that support the work of building strategies and processes related to communications, outreach and content.

We believe sharing knowledge can improve the practice of science communication and increase the positive influence of science. These guides represent our modest contribution to establish and advance common standards in science communication.

All guides are free to use and share. If distributing or sharing, please retain or include the attribution ‘developed by Prime Root.’ Documents are regularly updated, so refer people to this page instead of linking directly to source files. Thank you.

Folder structure

While seemingly mundane, organized files make teams more efficient. Whether you’re nearing launch or years beyond, it’s never too late to organize.

The following file contains a basic framework of nested folders; updated May 28, 2020. Download, unpack, and adjust as needed.


We welcome feedback and constructive criticism regarding our guides. Thank you for taking time to voice your concerns and to help us make better products.

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