Prime Root is a consulting firm that helps science and health organizations improve communication practices and strategies.

We lead projects that aim to:

  • Create better content
  • Reach new audiences and people
  • Increase the impact of scientific expertise
  • Build new connections between stakeholders and sectors

We also develop guides for professional communicators working in the sciences. These resources can be tailored for individual clients.


Prime Root specializes in science communication. This involves combining a broad knowledge of scientific disciplines with experience developing and managing communication, design, marketing, and public relations activities.

Prime Root consists of principal consultant Robert Beets and other contributors. We have experience using compelling words, images, and stories to communicate complex scientific concepts.

We apply this expertise to help science and health organizations advance their practices, strategies, and capacities to create good content.


We are different than most communication firms. Instead of delivering a specific product, we partner with organizations to solve problems.

With clients, we first examine core goals and organizational needs. We discuss the benefits of potential communication activities and take into consideration any relevant constraints and unique cultures.

Together, we develop project plans to improve communication efforts and enable teams to efficiently and consistently create content that makes the right impact.

Projects may involve:

  • Content strategy
  • Communication plans
  • Audience and stakeholder analysis
  • Marketing campaigns and collateral
  • Website design and development
  • User experience testing
  • Strategic planning

Team up

Contact Robert Beets to discuss your organization’s needs and potential communication projects.

Photograph of Robert Beets

Robert Beets

Principal Consultant

Robert Beets is founder and principal consultant of Prime Root. He has worked as a communication specialist for 15 years in science, health, agriculture and education sectors with direct experience in fields such as neuroethics, phytopathology, preventive medicine, and anemia.

He has been a freelance consultant for science and health organizations for more than four years. Prior to that, he worked in the public relations department at the American Association for the Advancement of Science in Washington, DC and also worked for two separate association management companies that specialized in medicine and agriculture, respectively.

He is a graduate of the Department of Life Sciences Communication at the University of Wisconsin–Madison where he earned a Bachelor of Science degree in natural resources. See his resume for education and employment history, work competencies, and personal interests.

Contributing consultants

Additional consultants provide expertise to client projects. Their time and contributions are budgeted into proposals and secured through subcontracts.

Consultants provide expertise in graphic design, web development, user experience design, brand management, videography, writing and editing, and media relations.